Sunday, May 23, 2010

Where Did Coffee Originate?

The first record of coffee as a beverage takes us back to Ethiopia in the 9th century. Legend has it that a shepherd observed how his goats experienced a sudden burst in energy and appeared to dance after eating the cherries of the coffee plant.(That’s why you’ll occasionally find coffee shops and coffee blends with the words “dancing goat” in their name.)When people first figured out that coffee was best consumed after the beans were roasted and ground, I really don’t know.By the 15th century coffee was being enjoyed across the Middle East, from North Africa to Turkey and Persia. Soon after, the Venetians imported coffee to Venice, from where the practice of drinking coffee slowly spread across Europe during the 17th century.Coffee was slow to gain in popularity in North America. It wasn’t until the war with Britain in 1812, and the accompanying restrictions on the import of tea, that coffee really became a popular drink.

Sunday, May 16, 2010

No Worries SW Roasters will not raise prices

While many coffee roasters are rasing prices due to the beginning effects of the oil spill we at SW Roasters are not raising prices.


NEW ORLEANS (AP) - The calamitous oil spill in the Gulf of Mexico isn't just a mess for the people who live or work on the coast. If you drink coffee, eat shrimp, like bananas or plan to buy a new set of tires, you could end up paying more because of the disaster.

The slick has forced the shutdown of the gulf's rich fishing grounds and could also spread to the busy shipping lanes at the mouth of the Mississippi River, tying up the cargo vessels that move millions of tons of fruit, rubber, grain, steel and other commodities and raw materials in and out of the nation's interior.

Though a total shutdown of the shipping lanes is unlikely, there could be long delays if vessels are forced to wait to have their oil-coated hulls power-washed to avoid contaminating the Mississippi.

Some cargo ships might choose to unload somewhere else in the U.S. That could drive up costs.

Thursday, May 13, 2010

GOOD NEWS FOR COFFEE DRINKERS

Recently the Harvard Womens Health Watch completed their study on the health effects of coffee. The results show that the risk for type 2 diabetes is lower among regular coffee drinkers than among those who don't drink it. Also, coffee may reduce the risk of developing gallstones, discourage the development of colon cancer, improve cognitive function, reduce the risk of liver damage in people at high risk for liver disease, and reduce the risk of Parkinson's disease. Coffee has also been shown to improve endurance performance in long-duration physical activities.

Sunday, May 9, 2010

Making The Perfect Roast

How does SW Roasters ensure that each roast is perfect? It's all about the Cupping Cupping is the technique used by tasters to evaluate the flavor profile of a coffee. At SW Roasters, samples of green coffee are cupped before it is purchased, after it travels to North America, and after it has
been roasted. And the cupping doesn't stop there! Once the coffee has been purchased and roasted, each small batch is cupped to ensure perfection. If the coffee is being further processed, or ground, the finished product is cupped again. The quality of the coffee and the precision in roasting is paramount to SW Roasters great coffee, and the last step to great coffee is ensuring freshness. Freshness is essential for a great cup of coffee After coffee has been roasted, it begins to lose its freshness immediately. Whencoffee is exposed to air it deteriorates, loses its flavor and aroma, and eventually becomes stale. Exposure to oxygen must be minimized once coffee has been roasted. SW Roasters coffee is packaged immediately after roasting, or immediately after being ground. A one-way valve bag is the best way to package coffee to lock in freshness and flavor.
You can click on the image to learn more!

Saturday, May 8, 2010

An unusual name but one of our top sellers!
Highlander Grogg Flavored Coffee is the perfect full-bodied treat that has spicy and buttery undertones with rustic and authentic Scottish flavors. With one sip of Highlander Grogg Flavored Coffee, you will be transported to the Scottish Highlands.
Highlander Grogg is a Scottish coffee, known for daring waterfalls and gushing rivers, which are best replicated within this bold and robust flavored coffee.
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